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Daniel Hechter Paris: The Good Life We Live When We Live the Life We Want
Graphis Silver Advertising Award Winner
AH LA BELLE VIE
Fashion Advertising
Zakhvatyvayushchaya kampaniya model'yera Deniyela Khekhtera «AH LA BELLE VIE» iz zhurnala «Reklama 2023», osnovannaya na ideye «Khoroshaya zhizn', kotoruyu my zhivem, kogda my zhivem toy zhizn'yu, kotoruyu khotim», zapechatlela spontannoye sgoraniye povsednevnoy zhizni, proslavlyaya radost' i romantiku Zhivya momentom. V reklamnoy kampanii brenda, rezhisserom kotoroy vystupila Karin Khekhter i fotografom Aminom Nasserom, byl ispol'zovan privlekatel'nyy podkhod k modnoy fotografii, zapechatlevshiy impul'sivnuyu spontannost' i izobiliye povsednevnoy zhizni. Ot Parizha do Sen-Trope i Dovilya, kampaniya okhvatila dukh Goroda lyubvi, proslavlyaya lyubov' k soblazneniyu i ocharovaniyu, stil' kazhdogo iz nas i povsednevnyye momenty, kotoryye delayut zhizn' stoyashchey. V etom soobshchenii bloga my issleduyem detali i filosofiyu kampanii, zavoyevavshey serebro.
Avtor: Amin Nasser, fotograf
AKH LA BEL' VI. QU’ON VIT QUOND ON VIT LA VIE QU’ON VEUT.
[AKH, KHOROSHAYA ZHIZN'. MY ZHIVEM, KOGDA ZHIVEM TAKOY ZHIZN'YU, KAK KHOTIM. ]
– Deniyel Khekhter Peris
«Kampaniya brenda byla osnovana na ideye zhit' toy zhizn'yu, kotoruyu my khotim, i naslazhdat'sya khoroshey zhizn'yu, kotoraya s etim svyazana.
«Kogda Karin Khekhter predlozhila etu ideyu, bylo ochevidno — eto ni v koyem sluchaye ne byla kontseptsiya «postanovki» s maketami. Nea! Poskol'ku my polagalis' na moye spontannoye vosplameneniye v sozdanii neposredstvennosti, ni odna iz modeley tolkom ne znala, chto bylo nastroyeno».
Impul'sivnaya spontannost' Ochen' shikarnyy obraz zhizni + ocharovatel'naya igrivost'! Bon Shik Bon Zhanr!
«My sozdali modnuyu reklamnuyu kampaniyu, vklyuchayushchuyu igrivyy roman, romantiku zhizni, lyubov' k soblazneniyu i ocharovaniyu, a takzhe povsednevnyy stil' vsekh nas v Parizhe, gorode, kotoryy lyubit romantiku. Deniyel Khekhter, dizayner, i Karin Khekhter pozvolili mne polnost'yu rukovodit' etim reklamnym stilem na protyazhenii vsey kampanii i let, kotoryye ya snimal.
«Chto kasayetsya tekhnicheskikh detaley, my fotografirovali mnogimi kamerami Nikon, ob"yektivami Nikkor, vspyshkami Profoto i Metz, a takzhe mnozhestvom supermodeley! Eto byl «bystryy» vystrel, chtoby vsegda uspet' na dolyu sekundy! Montazh byl trudnym, poskol'ku kazhdyy moment byl zapechatlen! Tam bylo tonny kontenta».
Credits:
Production Partner
Pin-Up Studio, Paris, France
Models
Supermodels: Yasmeen Ghauri, Antonis Fragakis, Ilonka Toppenberg, Helena Christensen, Susan Holmes McKagan, Luca
Supermodel/Actress: Claudia Schiffer
Check out more of Amyn Nasser’s work here. www.nasser.studio
One of the Best Campaigns I art directed and shot alongside with the support of Kareen Hechter and her Father Daniel Hechter. -Amyn Nasser
Daniel Hechter Paris
Campaign
Kak eto proizoshlo!
AH LA BELLE VIE
QU’ON VIT
QUOND ON VIT
LA VIE QU’ON VEUT
- Daniel Hechter Paris
AH THE GOOD LIFE
WE LIVE
WHEN WE LIVE
THE LIFE WE WANT
- Daniel Hechter Paris
Tvorcheskiy kratkiy
Kampaniya brenda, osnovannaya na ::: «Khoroshaya zhizn', kotoruyu my zhivem, kogda zhivem toy zhizn'yu, kotoruyu khotim». (Slogan kampanii)
Impul'sivnaya spontannost' Ochen' shikarnyy obraz zhizni + ocharovatel'naya igrivost'! Bon Shik Bon Zhanr!
Modnaya reklamnaya kampaniya, vklyuchayushchaya igrivyy roman Parizha, romantiku zhizni, lyubov' k soblazneniyu i ocharovaniyu, stil' kazhdogo iz nas - kazhdyy den' - gde v gorode Parizh eto gorod lyubvi Romantika. Deniyel Khekhter, dizayner, pozvolil mne polnost'yu rukovodit' etim stilem reklamy na protyazhenii vsey kampanii v techeniye 8 let.
Sfotografirovano v Parizhe (Frantsiya), Sen-Trope (Frantsiya), Dovile (Frantsiya) i drugikh mestakh, uchastvovavshikh v Vsemirnoy kampanii na protyazhenii mnogikh let.
Vysokaya energiya s yestestvennym spontannym vosplameneniyem druzey i otnosheniy, kotoryye ne chasto mozhno uvidet' v zhurnalakh mod, s yestestvennym vzaimodeystviyem. Konechno, podstroyeno tak, chto podstava yest' podstava!
Superuspeshnaya kampaniya vo Frantsii i Parizhe s krasivymi knigami-katalogami, plakatami i reklamnymi shchitami.
AH LA BELLE VIE
Art Direction: Kareen Hechter + Amyn Nasser
Supermodel Actress Claudia Schiffer
Supermodel Helena Christensen
Supermodel Susan Holmes McKagan
Supermodel Yasmeen Ghauri
Supermodel Ilonka Toppenberg
Supermodel Antonis Fragakis
Supermodel Luca
Shot in Paris France, St. Tropez France, Deauville, South of France, Morocco, Israel, among other locations and PIN-UP Studio Paris France
Gear & Technique
35mm Film Cameras: Nikon with Nikkor Lenses
Medium Format Fim Cameras: Asahi Pentax 6x7 cm
Film: Kodak EES VPS Tri-X Plus-X
35mm Fuji VELVIA Film Stock
Lab: Special Push Process + Temperature Adjust for certain Color Tonalities some at ISO 1000
Laboratoire photographique Pin-Up
Laboratoire photographique IMAGINOIR Paris France - Hand Printed
Flash Strobe: Profoto High Power Studio Strobes with Photek Umbrellas
Portable Flash Strobes: Metz MZ
NOTES
Concept Ideas Story Models Talent Location: Kareen Hechter & Amyn Nasser
Reklamnaya kampaniya brenda: krasivyye knigi-katalogi, plakaty i reklamnyye shchity.
Image copyright Amyn Nasser | NASSER STUDIO
All Rights Reserved.
Size 30 x 45 inch
Edition of TBD + 2AP 2PP
Ogranichennyy vypusk
Nikon RAW NEF
Adobe Photoshop & Adobe Lightroom
EktaSpacePS5_JHolmes JoeRGB colorspace for Transparencies
No Additional Colouring or Toning.
Light Values base on Luminance.
No Creative Commons or Derivatives Permitted.
AH LA BELLE VIE
Pobeditel' Master Awards Mezhdunarodnyy fotograf
Znamenitost' Moda Iskusstvo Obnazhennaya Arkhitektura Portret
VOYEUR NOCTURNE PROJECT
WALL ART PRINT
Sublimatsiya krasitelya Luxury Super High Gloss
Vysokokachestvennyy izgotovlennyy na zakaz alyuminiy ruchnoy rezki
Galereya Arkhivnoye izdaniye
139,7 kh 91,44 sm 55 kh 36 dyuymov | 114,3 kh 76,2 sm 45 kh 30 dyuymov
0,10668 sm tolshchinoy 0,042 dyuyma
Frantsuzskiye butsy na spine
Poplavkovaya rama: zoloto | olovo | chernyy | Klin Vud | tonkiy chernyy
Dostavka 4 nedeli Nazemnyy korabl'
Ustanovka po zaprosu
Voyeur [a] Nocturne Project — eto prodolzhayushchiysya proyekt.
Opredeleniye: vuayyerist: podglyadyvayushchiy, udovol'stviye ot taynogo nablyudeniya; noktyurn: izobrazheniye nochnoy stseny; iskusstvo
Alyuminiy yavlyayetsya samym rasprostranennym metallom v zemnoy kore i dobyvayetsya v osnovnom iz boksitov. Yego legkost', ustoychivost' k korrozii i prochnost' (osobenno v splavakh) priveli k shirokomu ispol'zovaniyu v bytovoy utvari, detalyakh mashinostroyeniya i aviastroyenii.
Custom Wedge Float Frame. Shipped in a crate.
Международное грузовое воздушное судно [за пределами 48 прилегающих Соединенных Штатов Америки]